Richardson International

Richardson International is a worldwide handler and merchandiser of grains and oilseeds and is Canada’s largest, privately owned agribusiness having served farmers across the country for more than 150 years. With over 1,600 employees across Canada they are a worldwide handler and merchandiser of all major Canadian-grown grains and oilseeds. One of Canada’s 50 Best Managed Companies, Richardson International is recognized as a global leader in agriculture and food processing.

From corporate brochures, to interactive kiosks, to award winning trade show display booths, updating decades old stale feel helped connect them to new customers, suppliers and recruits, with a look and feel that models their highly successful and respected business.

CLIENT: 
Richardson International

SERVICES:
Brand Strategy
Brand Identity
Brand Messaging
Advertising
Publication Design
Interactive Kiosks

RIchardson Pioneer is one of the largest networks of grain-handling and crop production facilities on Western Canada’s landscape. Direct mail gave their customers product updates that we promoted through the Seed Source, a publication developed as a farmers’ source for agronomy, seed, crop protection, fertilizer and grain marketing. 

A string of other agronomic publications helped get investment news, events, and research out to farmers and suppliers including the Kelburn Chronicles, and Kelburn Crop Report. And, when Richardson Pioneer turned 100 years old, we created a logo that represented a century’s worth of celebration to carry throughout the year across Canadian communities.

With over 1700 employees across Canada, Richardson International needed recruitment at Colleges and Universities to position them as the agribusiness employer of choice. A ‘Success Starts Here’ campaign included a booth, ads, posters for around campus, and an interactive touch screen kiosk with an attract loop, job descriptions and locations, all with data capture functionality.

Richardson International’s trade show booth was designed to display every part of the business, including grain handling, merchandising, logistics, crop inputs sales as well as oilseed processing and food service packaging. Attract screens help showcase the separate company divisions of Richardson Pioneer, Oilseed and Nutrition. The booth has been successful in garnering great interest from farm customers, as well as causing the industry to sit up and take notice; receiving numerous awards.