A journey to radical change

My Orange Duffel Bag

Sam Bracken battled homelessness, poverty, and abuse to successfully earn a football scholarship to the Georgia Institute of Technology. We helped brand his memoirs and road map to personal transformation and ‘My Orange Duffel Bag’ was born. Sam shares his story so others can create positive, lasting change of their own. A book, website, and foundation have all been created in hopes of guiding others on their own paths to radical change.

My Orange Duffel Bag
Brand Identity
Brand Messaging
Book Design

When Sam Bracken left his abusive life for a new one, everything he owned fit in an orange duffel bag. Ultimately, this symbol of transformation became the inspiration behind the cover for his book. Just like his original duffel bag; orange canvas with a white zippered exterior helped build intrigue about what lay inside.


The illustrated memoir and road map to personal transformation tells Sam’s harrowing story and personal journey from an abusive childhood to the successful life he leads today. It houses three distinct sections; artistic, narrative, and Sam’s 7 Rules for the Road. The organic design gives readers inspiration, motivation, and the tools to realize their potential and achieve their dreams.


Outstanding Book of the Year

The American Society of Journalists and Authors

Benjamin Franklin Book Award

Independent Book Publishers Association

IPPY Gold Medal for Most Outstanding Design

Independent Publishers Book Awards

Self & Independent Publishing Winner

National Indie Excellence Awards

Merit Award for Editorial Design

HOW Magazine

“Emotionally intuitive. Savvy. Smart. Caring. True artists. Those are a few of the words that come to mind when I think of you and all the time and effort you’ve poured in our project.” 

Echo Garrett ~ Author

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