Merit Contractors Association

Merit Contractors Association is the only organization of its kind in Manitoba, supporting and representing the unique interests of open shop contractors. The organization consists of over 270 open shop companies both large and small providing employee benefits, advocacy, training and advancement opportunities.

CLIENT: 
Merit Contractors Association

SERVICES:
Brand Strategy
Brand Identity
Brand Motto
Brand Messaging
Website
Email Marketing
Sales Kits

MOTTO:
Benefits Built In

Comprehensive Employee Benefits

Advocacy & Lobby Support 

Training & Education Programs

Career Advancement & Promotion 

Merit’s range of services were not inherently intuitive at first glance for perspective new members. The creation of four simple pillars, visually based on the logo design, made these benefits evident at a glance and became the cornerstones of all marketing touch points.

“The new Merit brand is not only on point with focused messaging, but is now garnering us the results we’d hoped for.” 

Yvette Milner ~ President

Helping support the overall campaign was print collateral which served as a sales tool for one-on-one meetings to review benefits with interested contractors.