Into the Blue

Identical twins Lyndon and Derrick Jameson were well on their way to becoming Canada’s newest saltwater ecosystem supplier. Their mission: to revolutionize aquaculture by providing environmentally friendly alternatives to purchasing saltwater fish, invertebrates and corals so customers can create and enjoy beautiful saltwater tanks in their home or business. So when the boys were ready to launch, we were overly excited to take the plunge with them. We started by giving them a new name that was entirely inspired by their passion, knowledge, and respect for marine biology.

CLIENT: 
Into the Blue

SERVICES:
Brand Strategy
Brand Naming
Brand Identity
Brand Motto
Brand Messaging
Brandscaping
Vehicle Wraps

MOTTO:
Let Your Imagination Swim Wild

We wanted to bring that same reverence to the brothers’ identity. Letter forms were specifically designed to morph from barren structures to living organic shapes representing water, fish, invertebrates, and corals, evoking the energy and life inherent in a coral reef. Ultimately, this transformation is the goal for their clients; bringing custom saltwater ecosystems to life.

“Brandioso helped us realize our goal of being more than a retail store, positioning our passion for education, sustainability and hopes to help revolution aquaculture.” 

Lyndon & Derrick Jameson ~ Into the Blue

Into the Blue is no ordinary fish-store. Their infectious energy for education and sustainability of aquaculture was at the heart of their brand. We made sure to bring that same spirit into their website so that marine enthusiasts could enjoy the process online.