Some things simply deserve our best
Gaspard Regalia
Since 1909, Gaspard has maintained a tradition of excellence in manufacturing high-quality, low-cost academic regalia. Even with 100 years of experience and industry-leading customer service, Gaspard was starting to feel competitive pressure on a national scale. An aggressive leadership role needed to be taken in order for the longstanding brand to have a future in Canadian high schools.
CLIENT:
Gaspard Regalia
SERVICES:
Brand Identity
Brand Motto
Brand Messaging
Product Order Guide
Online Contest
Email Marketing
MOTTO:
Some Things Simply Deserve Our Best
Gaspard had always presented schools with annual information on what and how to order grad gowns. We charged them with a new vision, re-establishing them as the Canadian leader in regalia quality and service, showing the country that ‘Some Things Simply Deserve Our Best’.
Online Scholarship Contest
Reusable graduation gowns are the environmentally responsible choice for schools across Canada. To help reinforce Gaspard’s commitment to these schools and their students, we launched the ‘Keep Canada Green’ online scholarship contest. Through it, we introduced thought provoking questions with entertaining graphics to inspire and educate students to build on Canada’s growing world legacy as a responsible world leader. The top scores across our great land were given the chance to win up to ten $1,000 scholarships.
