A global education
leader grows up

The Leader in Me

The Leader In Me is Franklin Covey’s whole school transformation model and process. It was developed to profoundly impact the way billions of students, educators, and families throughout the world live, learn, and achieve their own great purposes. The product targets Elementary Schools and is successfully used in over 3,000 schools in 57 countries worldwide. An increase in demand to move The Leader In Me into higher levels of education was happening and the program was eventually available to junior and high school levels. Since all the communications and products were originally created for the elementary audience, FranklinCovey wanted to evolve and mature the brand to include the new target.

Franklin Covey Education
Brand Strategy
Brand Identity
Brand Motto
Brand Messaging
International Identity
Sub Branding
Brand Guidelines
Developing Life Long Leaders
Find Your Voice
Wordmark & Tagline Before
Wordmark & Tagline After

Knowing that the Leader in Me brand had very good traction world wide, there was no reason to throw the baby out with the bath water. Thus, a new proprietary word mark, tag and positioning lines were created that felt less juvenile and more comfortable in all three markets; elementary, middle and high school. 

International Wordmarks
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Positioning Line
Sub Brands
School Designation Seals
Brand Guidelines
Sales Kit

The Leader in Me is the story of how a growing number of extraordinary schools, parents and business leaders around the world are preparing a generation of children to lead their own lives and meet the great challenges and opportunities of the twenty-first century. The book was developed in part by Dr. Steven Covey, known for the internationally acclaimed bestseller The 7 Habits of Highly Effective People and recognized as one of Time Magazine’s 25 most influential Americans.

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Our entire team couldn’t be happier. The new Leader in Me hit the mark and aged for our market but keeping great elements that we have all embraced with the younger market. And the new brand style guide sales tools are perfect for our team in the U.S. and beyond.” 

Zac Cheney ~ Franklin Covey Education Solutions

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