Enerpure

The improper disposal of waste oil has devastating results on our health and environment. Traditional used oil refineries are scarce in many regions, leading to environmentally-hazardous waste oil management practices. A group of Canadian entrepreneurs developed a sustainable solution for the recycling of waste oil that is completely environmentally and government approved. With hundreds of qualified leads the group wanted to create a new logo that could position them as a clean tech company that was ready for business.

CLIENT: 
Enerpure

SERVICES:
Brand Naming
Brand Identity
Brand Motto

MOTTO:
Refueling a Cleaner Future

EnerPure’s waste oil regeneration technology provides a profitable and sustainable solution for recycling waste lubricating oil. A fresh simple wordmark with an oil drop icon carried the green message with a highlight in the shape of a leaf.