Open shop association finds new ways to open doors for contractors.


Merit Contractors Association is the only organization of its kind in Manitoba, supporting and representing the unique interests of open shop contractors. The organization consists of over 270 open shop companies both large and small providing employee benefits, advocacy, training and advancement opportunities.

Comprehensive Employee Benefits

Advocacy & Lobby Support 

Training & Education Programs

Career Advancement & Promotion 

Merit’s range of services were not inherently intuitive at first glance for perspective new members. The creation of four simple pillars, visually based on the logo design, made these benefits evident at a glance and became the cornerstones of all marketing touch points.

A simple promotion video introduced Merit’s new brand personality, intent on cultivating new interest with local contractors and organizations. The video also serves as a call to action for new businesses to visit Merit’s website, where a short form can be filled out to secure an in-person meeting with a consultant.

Online, an email campaign included targeting new members to sign up and a recruitment effort offering current members incentives for new leads. An updated look and feel to their current website housed all brand new content that made it easy for any new members to find the benefits they’re looking for. And for new members, an online newsletter gives the latest updates for training, education, events, and lobby efforts in the province and across Canada.


“Merit’s new brand is not only on point with focused messaging and look and feel, but is now garnering us the results we’d hoped, gaining record breaking new contractor company members year to year.” 

Yvette Milner ~ President


Helping support the overall campaign was print collateral which served as a sales tool for one-on-one meetings to review benefits with interested contractors. 


Open doors by opening your mind.


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