It’s a sign of the quality.
Your brand logo is possibly the most important visual tactic you will ever possess. It is the simplest yet most hard-working manifestation of you and your brand. It will become a visual signifier for all you represent and stand for, the embodiment of your brand and the symbol around which you rally.
↓ Featured Logos ↓
529 Wellington
EQUALLY RARE & WELL DONE
529 Wellington is a steakhouse serving exclusively prime beef, the best available in the country and is listed as one of the “Top 100 Best Restaurants in Canada” based on OpenTable diner reviews. Given that this restored historic mansion has the same name as it’s address, its identity mirrors elements of an old, ornate street sign.
Achimowina
Nisichawayasihk Cree Nation is a culturally rich First Nations community and Achimowina is the publication acting as the nation’s voice. The Cree name Achimowina means ‘stories’ and reflects deep connections with their traditions, beliefs, lands, and people. While Nisichawayasihk means ‘where three rivers meet’ and is symbolized in the wordmark in combination with the all important medicine wheel.
Adam Rasmussen Art
Australian born artist Adam Rasmussen specializes in stainless steel sculptures. His work pays homage to his love of sharks and the sea. These thoughts are combined to create the letterform of a cap ‘A’ forming the illusion of a shark fin cruising through the sea. It’s smooth and polished, representative of his work and medium of choice.
Aurora Sustainable Buildings Group
BUILDING A BETTER FUTURE
Aurora Sustainable Buildings Group provides knowledge, tools and access to recognized leaders in all aspects of the sustainable building field; ensuring the viability of construction design and development, while reducing environmental impact. A building silhouette hovers over the horizon alluding to the flickering northern lights and creating immediate recognition of the company’s business focus.
Cascadia Tableware
YOUR CREATIONS DESERVE IT
Cascadia Tableware is based in Vancouver and provides Canada’s finest chefs, restaurants, hotels and clubs with premium quality tableware to present their food. They look at their clients as artists and therefore deserve only the best canvas to support a chef’s creations. A white organic ‘C’ serves as the tableware and doubles as an artist’s palette, while a dynamic paint stroke signifies the beautiful food the chefs create.
Children’s Rehabilitation Foundation
HELPING KIDS BE KIDS
Children’s Rehabilitation Foundation is dedicated to helping children with disabilities and special needs be as independent as possible. Through special events, grants and donations they raise funds for specialized equipment and programs. The happy child swinging in the ‘C’, represents a caring support system and goal: help kids be kids. A series of illustrated active children help in other marketing efforts to support the main character.
Conexus Credit Union is Saskatchewan’s largest and Canada’s sixth largest credit union serving more than 50 locations throughout the province. The name Conexus and this simple graphic type treatment were developed to help reinforce how shared values and social responsibility can make a meaningful difference and inspire clients and communities to achieve their financial goals.
Dupont Constructive Interiors specializes in commercial interiors focusing on steel stud framing, insulation and drywalling. This logo represents a top view of a building floor schematic, showing both the steel metal studs and the finished white drywalling which form the completed wordmark.
The Excelus Financial logo uses a stylized butterfly, a deep and powerful representation of life. The butterfly in the wordmark replaces the ‘x’ and represents positive transormation. It is also placed in an atypical position, rising above the other letterforms. Many cultures associate the butterfly with our souls, and as a symbol of resurrection. Around the world, people view the butterfly as representing endurance, change, hope, and life. This manifestation is a symbol of our customers, and our ability to help change their lives, by establishing stronger credit profiles, a lifeline to fulfilling future dreams.
Festival Orthodontics
CELEBRATE YOUR SMILE
Festival Orthodontics specializes in orthodontic treatment for pre-teens, teens, and young adolescents. Festival’s mantra was to have a clinic where fun, positive energy and aspiration filled the day. This electric logo included a spinning ferris wheel with the lower half representing a set of smiling teeth that literally lit up.
DeckWorks knows that decks are an extension of our living space, a place to gather, play and reflect. They take great pride in getting to know you, your living style and your needs beforehand. The result is a perfectly designed and consummately built deck that captures a client’s character and can enrich their life for years to come.
Focus Fitness sports a massive facility featuring the latest exercise and sports conditioning equipment, and is a one stop shop for hockey training and can accommodate athletes from all levels of fitness and performance. This logo incorporated a hockey stick that transforms into a star and was the original mark prior to being a part of the Winnipeg Jets hockey club.
Green Choice Insulating specializes in new and retro-fit construction, offering eco-friendly insulation options. A symmetrical leaf and house silhouette combine to imply environmental solutions and use the leaf veins to represent the insulation reaching every part of the home. Captain Comfort was created to help promote super performance and sustainability.
Hamiota Feedlot takes great pride in nurturing not only the cattle, but the industry itself. Their focus is the health, nutrition and living conditions of the animals they tend, as well as an all-natural, no hormones approach. A serif letterform acts as the facility’s ‘brand’. The bottom half shows feeding cattle while the top half resembles a sunny horizon implying bright beef futures.
Hidden River Bed & Breakfast is nestled in Southern Manitoba and acts not only as a place to stay and eat but a place to host events as well. A comforting sun rises and echoes in the reflection of water to imply the river close to its location.
Into the Blue is no ordinary fish-store. Their passion for education and sustainability of aquaculture was at the heart of their identity. Letter forms were specifically designed to morph from barren structures to living organic shapes representing water, fish, invertebrates, and corals, evoking the energy and life inherent in a healthy reef.
Intouch Kiosk
THE WORLD AT YOUR FINGERTIPS
Intouch Kiosk specializes in interactive software and creative content development for touchscreen kiosks. Their work in the self-service marketplace includes product information, museum, exhibition, wayfinding, contests and games for clients like Ikea, General Motors, Mattel and even Ripley’s. The logotype mimics a finger touching the screen and the explosion of engagement that happens thereafter.
Investors Group is a leading national provider of financial services, helping Canadians plan their future through a coast to coast network of consultants. Each year, top-level performers are sent to unique conference destinations around the globe. Each destination logo is created recognizing individual achievement while inspiring team performance and goals.
Kississing Lake Lodge
CANADA’S ULTIMATE 5-STAR FISHING ADVENTURE
Kississing Lake Lodge is a premier fishing lodge and outfitter located in Northern Canada known for 5-star service and fishing for northern pike, walleye and lake trout. This simple word mark is reminiscent of retro angler magazines and includes a custom 5-Star lure based on the classic Len Thompson 5 of diamonds spoon.
Makeup Dolls was meant to be double as both a makeup academy and retail outlet for cosmetic products. A divaesque approach was taken to mimic lights from around a mirror representing your star quality, while a cheeky kiss replaced the letter ‘O’ to give plenty of attitude. Unfortunately, this logo hit the cutting room floor with a name change.
Mature Women’s Centre meets the health needs of women as they move through the menopause transition. This logo reinforces the nurse-managed model of care which emphasizes health promotion and disease and disability prevention from a physical, cultural, emotional, and spiritual perspective.
My Orange Duffel Bag
Sam Bracken battled homelessness, poverty, and abuse to successfully earn a full-ride football scholarship to the Georgia Institute of Technology. He shares his story as well as everything he’s learned about overcoming the odds and radically changing his life so others can create positive, lasting change of their own. A book, website, and foundation have all been created in hopes of guiding others on their own paths to radical change.
Never Alone Foundation is a charity committed to improving the lives of people affected by cancer by supporting a multitude of agencies, projects and programs. Two hands rise up to form a heart and an awareness ribbon, to strengthen the idea of never being alone in the fight and that together, so much more can be accomplished.
Norima Consulting
UNCOMMON SENSE
Norima Consulting specializes in I.T. solutions for some pretty headsy industries including insurance, utility & energy, healthcare and financial services. Their mix of ingenuity and sensibility was a refreshing approach from the industry norm. A brain that doubles as a maze supported their problem solving mission and an ‘uncommon sense’ every smart business wants on their side.
Pipestar International manufactures and bends high density polyethylene piping for a large variety of business sectors including the mining, water, waste, oil and gas industries. Their unique ability to manufacture and special order any size and angle possible made their logo solution simple; bend pipe into a star.
OTT Construction Group
Joel Ott’s successful company DeckWorks, garnered him enough interest in moving from custom decks and home renovations to expand into a larger market. Ott Construction Group brings the same focus of craftsmanship in designing and building decks to the corporate construction field.
Pitblado Law
WE UNDERSTAND
Pitblado Law used simple and approachable ingredients for their law-firm brand and corporate logotype. The same recipe was adapted to create a family of program specific logos including the Pit-U Learning Centre, A.M.P. Associate Marketing Program, the BizStart New business program, LOL Law on-line consumer products, and Raising the Bar for community initiatives.
Prosapien
COMPLIANCE SIMPLEXITY
Prosapien provides tailored compliance and health and safety software for large organizations operating in high risk sectors. Prosapien means pro-human or people first. The square in the letter ‘o’ represents data that transforms into the dot of the ‘i’ representing a person. This transformation speaks to making complex software systems management simple.
Rainbow Trout Ranch is a dude ranch combining Colorado Rockies splendor with northern New Mexico enchantment and offers wild west adventure, horseback riding and family activities for all ages. The Conejos River flows right through the ranch boasting fantastic rainbow trout fly-fishing; making it a natural for subject matter for this logo.
The Regulators Dive Club
The Regulators Dive Club already had a funky name and was looking for something a bit different for their club courses and events. This fun pirate motif was fasioned with the diver’s head and mask as a skull and crossbones made from the tanks and fins, while the letter ‘O’ acts as the regulator. Of course it looks great on classic pirate black but the mark was made to go on any colour making it flexible for different dive trips & events year to year.
StarMaker Orthodontics
WHERE STARS ALIGN
StarMaker Orthodontics clinic in Beverly Hills specializes in confidence building treatment for pre-teens, teens, and young adolescents. The logo depicts a graphic smile with braces, but also shows a progression of personal stardom, gaining momentum and brightness; symbolizing how important your smile is to your own personal goals.
Studio 11 is an award winning recording studio and artist development facility. The word mark emulates a volume dial symbolizing “turning it up to eleven” idiom from the movie ‘This Is Spinal Tap’, where an amp’s volume knob is marked from zero to eleven, instead of the usual zero to ten, symbolizing taking something to the extreme.
The Leader in Me
GREAT HAPPENS HERE
The Leader in Me is FranklinCovey’s whole school transformation process. It teaches 21st century leadership and life skills to students and creates a culture of student empowerment based on the idea that every child can be a leader. This word mark made its start in primary schools where its simple bold colours connected to teachers and students alike.
Tukto Lodge
CANADA’S ULTIMATE 5-STAR ARCTIC EXPERIENCE
Tukto Lodge is a premier fishing destination located in Canada’s northern provinces of Northwest Territories and Nunavut; known to anglers for arctic grayling and some of the largest lake trout in the world. Tukto is Inuit for caribou; who’s silhouette can be seen in this logo’s letter ’O’ which represents the arctic region’s “land of the midnight sun”.
Tycon Building Solutions
YOUR HOME. YOUR DREAM. OUR PLEASURE.
Tycon Building Solutions is a custom home builder and renovator located in the Fraser Valley, British Columbia that focuses on premium craftsmanship. Stars were used to express the very high standard of excellence taken on every project and detail of the build, ultimately making your home the real star.
Unite
Concept for a skateboard company.
Wings Over Kississing
CORPORATE COMFORT ~ WILDERNESS DISTINCTION
Wings Over Kississing provides air charter solutions from executive to wilderness travel in the heart of the Canada’s north. The logo’s motif represents a northern landscape while doubling as a great eagle or Thunderbird; the supreme nature spirit serving Mother Earth. The new logo and livery pays homage to Wings’ history and connection to the land and its people, as they forge a new vision for the future which includes the addition of new hangars, routes and specialized services, and expansion into new markets.
Winnipeg Wine Festival
The Winnipeg Wine Festival was created as a fundraising even in support of Special Olympics Manitoba. Every year events include a Gala Dinner and Auction, VIP Reception, and Public Tasting of over 500 wines from around the world. The logo reflects a barrel stamped with a ‘W’ symbolizing the process of grapes to glass.
