INTO THE BLUE

When identical twins Lyndon and Derrick Jameson decided to start their saltwater ecosystem business, we were overly excited to take the plunge with them. We started by giving them a new name that was entirely inspired by their passion, knowledge, and respect for marine biology.

We wanted to bring that same reverence to the brothers’ identity. Letter forms were specifically designed to morph from barren structures to living organic shapes representing water, fish, invertebrates, and corals, evoking the energy and life inherent in a coral reef. Ultimately, this transformation is the goal for their clients; bringing custom saltwater ecosystems to life.

Into the Blue is no ordinary fish-store. Their infectious energy for education and sustainability of aquaculture was at the heart of their brand. We made sure to bring that same spirit into their website so that marine enthusiasts could enjoy the process online.

“Brandioso helped us realize our goal of being more than a retail store, positioning our passion for education, sustainability and hopes to help revolution aquaculture.”

Lyndon & Derrick Jameson ~ Into the Blue