GISELLE’S SPAS

What started as a simple idea to use Santa to pull on shopper’s heartstrings, became an endearing ad campaign using the holiday season’s number one guy. Giselle’s Holiday campaign garnered excellent results by putting an endearing spin on a classic character.

This series of ads was created that had Santa selling everything from ideas for him and her to corporate gift certificates. The success of the Christmas campaign caused the quirky style to show up in other holiday marketing including Valentine’s Day and Mother’s Day.